A fictional account of a restaurant owner who thinks much of his menu and disparages his competition. The tale is related through the person of a potential customer.
The difference between conservatives and progressives or liberal and their electoral success or not is complicated. Lakoff attributes this to messaging and Haidt to moral differences.
Thinking about how our divided politics, which is so mixed up and tangled, that it looks similar to the kind of tangling that physicists and biologists deal with.